Ziad Khoury, founder of the Khoury Group in 1993, is the originator and developer of the Khoury Performance Equation (KPE), a comprehensive and proven blueprint on how to create a high-performing, service-based sales culture. The results generated over the past decade and a half led him to write a new book, Frontline Profit Machine: The Blueprint for Exploding profit through your Existing Service and Sales Team.
Ziad, 42, and his team have served many clients across numerous industries, including automotive, insurance, real-estate, retail, direct sales, call center and travel. A sample of his clients includes: Virgin Holidays, Rocky Mountain Chocolate Factory, Sandals and Beaches Resorts, Florida Insurance Services, Canadian Tire, and Travel Jigsaw. He has also worked with many car rental companies, including: Alamo, Enterprise, Budget, Avis, Hertz, Thrifty, and Dollar.
He has been phenomenally successful in showing businesses in North America, Europe, and the Caribbean how to dramatically increase profits by implementing the Khoury Performance Equation. His firm, Frontline Performance Group a Khoury Group Company, has a team of senior consultants and on-site sales managers who each year deliver bottom line results to thousands of senior expectations, frontline managers, and employees. This is done through seminars, workshops, consulting, and in-house training. The Khoury Group has delivered over 10,000 seminars.
Frontline Performance Group offers the following services: identify or hire an internal sales manager, implement Khoury proprietary best practices, recruit sales people, and share in the risk and reward for its clients. His business has helped companies generate over a half-billion dollars in highly profitable revenue.
Ziad worked for several companies in the travel industry prior to forming his own company, working on the frontline and mastering his unique service-based sales approach that has made him millions of dollars.
A big part of effective sales training has to address the psychology of sales: why a person does or does not buy in a frontline transaction. You must teach the nuances of interpersonal influence and persuasion for the Frontline to succeed in sales.